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One of the most important rule you must keep it mind when you want to drive traffic into your blog is the Rule of the 3U’s- Unique, Updated and Useful.
Updated- Regularly update your blog will help to ensure “freshness”, which is something major search engines take into consideration when evaluating the “importance” of your site. 1-2 new post a day is a good practice. Also, keeping existing information up-to-date is important especially if you want to keep visitors coming back.
Useful- Needless to say, nobody likes to read irrelevant information. Your job as a guide book blogger is to inform and to educate your visitors. If possible, you should be the voice of authority in the topics that you blog about. Use tools like directories, listings, travel related calculators and various other “useful” information on your blog to attract visitors.
Unique- This is the tougher challenge. Making your blog unique requires more than just copy and paste information from other sources. In this section, originality will help alot. Think of all the possible ways on how you can make your blog the most comprehensive information silo on the traveling destination you are writing about.
That’s basically the 3U to get you started on building your traffic. It’s going to take time, probably 3 months to 6 months before you start seeing the effort.
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